Client-AT&TWalls Communications provided services to AT&T from 1993 to 2001. The relationship began after a racially offensive cartoon appeared in an AT&T employee publication. The corporation received harsh criticism from all sectors of the African American community nationwide. Walls and Associates was asked to participate on the company’s internal crisis communications team and subsequently provided strategic counsel to AT&T’s public relations team.

Walls Communications also coordinated personal meetings between company representatives and a number of key African American influentials. Finally, Walls Communications contributed a number of recommendations for the corporation’s overall African American communications strategy.

Between 1994 and 2001, Walls Communications coordinated sponsorship and public relations opportunities for AT&T at the following venues: the Essence Awards activities in New York, the Black Entertainment Television (BET) Town Meeting Series, the National Urban League’s annual conferences, the National Association of Black Journalists (NABJ) Annual Conventions, and the NAACP’s Black History Month observances and annual conventions.

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