Potomac Electric Power Company (PEPCO)

Client-PEPCOWalls Communications was engaged to manage Pepco’s community outreach program called “DC is Electric.”  In February 2005, electricity caps in the District of Columbia were lifted. Accordingly, the purpose of the “DC is Electric” campaign was to provide DC’s electricity customers with clear, concise and unbiased information regarding the transformation of the DC electricity industry to a competitive market. Walls Communications planned and managed a comprehensive community outreach plan which included developing and producing of all the campaign’s collateral materials.

Walls Communications reached campaign target audiences by developing and leveraging relationships with existing community (African American, Hispanic, Asian, Gay and Lesbian, African and Caribbean) and faith-based organizations and leaders. Walls and Associates conducted workshops at civic association meetings and Advisory Neighborhood Council meetings throughout Washington, DC.

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