When the oil industry was rocked with the series of discrimination suits against Texaco, Walls Communications was retained by the Shell Oil Company to provide strategic counsel and assistance in the communication of a wide range of corporate diversity initiatives. Services rendered included: the announcement of a marketing alliance with Texaco; the introduction of an innovative community banking initiative in Houston and Los Angeles; the sponsorship of an historic African American sculpture in the National Gallery of Art; sponsorship of the National Urban League’s 1999 Conference in Houston; and periodic crisis communications support.
