From 2001 to 2009, Walls Communications was the minority subcontractor to Leo Burnett and McCann Erickson in support of the U.S. Army’s extensive recruitment campaign. The firm provided a wide range of multicultural public relations, media relations and community outreach services to the Army.
The Essence Music Festival is one example of Walls Communications’ services in support of the Army’s recruitment campaign. From 2003 to 2009, Walls Communications provided extensive media relations and community outreach support for the Army’s participation and involvement in the annual Essence Magazine Music Festival in New Orleans and Houston. This support included the advance development of a Festival media plan for the Army; the development of all Festival message and talking points; the preparation of all briefing books for participating general officers; the preparation of speeches and remarks delivered by Army representatives during Festival-related events; coordination and management of all nightly on-stage presentations by Army officials; serving as the liaison to the Mayor’s office and other New Orleans officials on behalf of the Army; coordination and management of the participation and attendance of all City officials and other key influentials at Army events; and the management of all media coverage of the Army’s presence and participation at the festival.
In addition, Walls Communications has provided media relations and outreach support for the Army during the annual conventions of the NAACP and National Urban League as well as for the U.S. Army’s annual All-American Bowl football game in San Antonio, Texas.
From 2001 to 2009, using multicultural and mainstream print, radio, television and web outlets, Walls-generated coverage of Army projects and activities garnered more than 600 million total media impressions with an approximate advertising equivalency of more than $5 million.